Updated at 28 Apr 2022
Instagram is still an excellent app for content creators and influencers looking to build a loyal following. It offers many tools that allow users to track their accounts, monitor their growth, and share content with their followers.
Instagram introduced "Insights", a new feature that allows accounts to monitor the performance and engagement of Stories and posts. Accounts that have changed to a Business Account can access the feature.
You can access insights using different methods, depending on what type of content. For example, click the "View insights" button beneath it to access insights for posts. For Story, swipe up to view the data. You can also access the Insights button on your profile page to get it quickly.
Insights provide a wealth of data, including "Exited", 'Shares" and "Replies". Some terms can be confusing, such as "Forward", which doesn't explain what it means. This is what Forward looks like on Instagram Insights.
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Forward is an Instagram story's count of people who has not viewed the story or skipped it. A "Forward" is when a user clicks on your story to move to the next one. It might have been more helpful if Instagram had called it "Skipped" to avoid confusion.
These are some terms that Instagram Insights uses and what they mean.
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Instagram Insights is accessible in many ways. The easiest way to access Instagram Insights is via the Insights link on your profile page.
You don't need a business account to access your Insights data. However, this feature is only for business accounts. To access it, you will need to change your profile to business.
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The following story will show you how many users skipped this Story post. You can see the number of users who reverted to this Story post in the backward.
Sometimes viewers will tap the right side to jump to the next story. You can measure the performance of your stories more accurately if you tap backward, next story, exit Instagram Stories.
Taps to the Next Story: The number of times someone taps on the screen. The number of times someone has swiped to the next story.
You cannot see who has forwarded or saved a post in the app. Likewise, you cannot see who saved or forwards a photo from the app. Unfortunately, the app cannot show who has saved or forwarded the image.
Metrics that aid in understanding stories: The number of times viewers tap the right side of a screen to move to the next story was displayed. Backward: The number times viewers tap the left side of a screen to view the previous story.